Become a River Cruise Leader!
💰 €45,000-€75,000/year
🏖️ 200+ days off
✈️ Travel Europe
🌍 Cultural Ambassador
Your Expertise, Amplified: Command Your Future as a River Cruise Leader!
Limited to 12 attendees • Secure your spot now
... Our February Cohort starts on January 25th ...
... Only 6 places left ...
Limited to 12 attendees • Secure your spot now ... Our February Cohort starts on January 25th ... ... Only 6 places left ...
Our February Cohort starts on January 26th
Limited to 12 attendees • Secure your spot now • Only 6 places left
Book a 1-to-1 appointment with Maddy to learn more about our programs and save your spot!
Proposed Pathways to Your New River Cruise Career
Our Transformative Program:
Your Path to Leadership
The River Cruise Leadership Academy offers Europe's first truly comprehensive online training and mentorship platform.
Designed from my 25 years on the rivers, these proposed packages are tailored to fit your ambition and learning style. We're eager for your feedback on these options to ensure we meet your needs perfectly!
Package 1: "The Cruise Director/Manager Path"
From Hospitality Professional to Successful Cruise Leader!
Ideal for You:
Hospitality professionals ready for complete transformation. You want hands-on training, a real ship bootcamp, and guaranteed support until you're hired as a Cruise Director.
What It Includes:
12 live mentorship sessions with Maddy personally
5-day bootcamp aboard a real river cruise ship
62 HD video lessons (lifetime access)
1-year personal mentorship & recruiter connections
Elite Navigators community (100+ graduates supporting you)
47 done-for-you templates & resources
Value:
Investment of €3,500 is recouped in your first month as a Cruise Manager (€416/day vs. €140/day hospitality).
Over 10 years, you earn €640,000+ MORE than traditional roles. 130+ graduates placed. 97% guest satisfaction.
It's an unbeatable offer for complete professional transformation!
Package 2. “Direct Mentorship”
Personalized Guidance for Employment Success
Ideal for You:
You have hospitality experience and want personalized 1-on-1 guidance to position yourself perfectly for cruise lines. Fast-track support for serious professionals.
What It Includes:
5 personal mentoring sessions (45 min each) with Maddy
CV & cover letter optimization for cruise lines
Interview preparation with realistic simulations
Direct introductions to recruiters
Email support between sessions
Value:
€500 for 5 sessions = €100/session of industry-specific guidance.
Compare to CV services (€200-400) or interview coaching (€150-300/hour). You get expert positioning at 1/3 the cost. Most clients hired within 3-4 weeks.
Book a 1-to-1 appointment with Maddy to learn more about our programs!
Your Path to Excellence Begins Here
Imagine stepping onto your first river cruise ship as a confident, certified Cruise Manager, ready to lead exceptional journeys through Europe's most beautiful waterways. Our comprehensive 12-week program transforms passionate tourism professionals into outstanding river cruise leaders.
Industry Recognition
"To be recognized as the go-to platform for river cruise professionals, promoting excellence in training, service standards, and industry insights."
Proven Track Record: Our graduates consistently achieve exceptional guest satisfaction scores
Comprehensive Training: Master both technical skills and leadership excellence
Industry Connections: Direct access to leading river cruise companies
Expert Mentorship: One-on-one guidance from industry veterans
Lifelong Community: Join an exclusive network of successful professionals
Why Choose River Cruise Leader Academy?
Elite Bootcamp Opportunity
Top-performing students who demonstrate exceptional potential during the program will be invited to our exclusive onboard bootcamp - a unique opportunity to experience river cruise management firsthand.
Rivers of Experience, Waves of Knowledge
Your journey includes:
Comprehensive online curriculum (60+ hours of expert content)
Weekly live coaching sessions
Real-world scenario training
Personal mentorship support
Interview preparation
Job placement assistance
Lifetime access to course materials
Exclusive industry network membership
12-Week Transformation Journey
Elite Bootcamp Opportunity
Top-performing students who demonstrate exceptional potential during the program will be invited to our exclusive onboard bootcamp.
A unique opportunity to experience river cruise management firsthand.
Success Stories
Huge congratulations, Maddy! ❤️
You're a true gem 💎 in the river cruising world, as a Cruise Manager and as a respected trainer—there’s simply no one more qualified or passionate than you!!! Your fun-loving energy, unmatched professionalism, and reliability have left a real mark on everyone lucky enough to work with you!!! I’m so excited to see your website live—what a fantastic way to share your passion and expertise!!!
For anyone looking to become an expert in cruising, your courses are absolutely the place to start.
Your insight, experience, and heart make all the difference. 🌟🚢❤️
With Maddy it's not only about what you know but how you can use what you know to make a difference. This is what true professionalism is knowing when and how to utilize the gifts you have. We all have unique abilities and Maddy has the capacity to bring that out in every individual, make them shine and reach the fullest potential. Thats not just leadership it's who she embodies as a woman in this profession for the last 25years. I am honored to have her as a mentor and I know whoever crosses her path will undoubtedly feel the same.
If you're looking for a career in tourism ( river cruising) where you can learn, thrive and grow you ....look no further, Maddy is the way to go.
Mirela Varga, Cruise Manager
Crystal August, Cruise Manager
Hear From Our Elite Navigators
Voices of Success (Testimonials)
Don't just take our word for it. Our training programs have consistently elevated careers and transformed lives.
Catarina Lopes
Cruise Manager
Maddy is a wonderful Cruise Manager, but above all, she is a fabulous person. Strong personality. She was my mentor for more than 10 weeks and I learned a lot with her 💙
André Costa
Cruise Manager
Maddy is 5 stars. I could give more stars if it were possible.
From the first minute Maddy managed to create in all Cruise Managers a huge desire to organize, manage, receive and above all, to exceed expectations.
Maddy is not just an excellent professional and an excellent Cruise Manager. Maddy is also an excellent person, with a huge heart and an immense desire to help. In a company, it's important to have someone like Maddy - she really wants everyone to succeed.
In my honest and modest opinion (I have just 10 years of experience, 7 as a Hotel Manager of a 5 stars company), MADDY IS THE FACE OF THE 5-STAR RIVER CRUISE INDUSTRY.
Antonio Guerreiro
Cruise Manager
Maddy is an inspiration and a trustful person that one can rely on.
Very knowledgeable, engaging and always available to assist while on training when doubts or questions arise.
As a Cruise Manager, she is excellent as well, one of the best and the kindest.
A unique feature is her sincere and warm giggle/ laugh, one of the warmest and most infactuous in the industry.
Luís Ribeiro
Cruise Manager
Maddy is a top performer both as a cruise manager and trainer, having the pleasure to learn effectively a lot from her and and watch her sharing her passion and enthusiasm is just beyond words.
Nemanja Varadjanin
Cruise Manager
I met Maddy at the very beginning of my career on the river cruise ships when I was a receptionist. She was kind and super organized and it was always a real pleasure to work with her. All of this was confirmed when I started training for the Cruise Manager position, she was my mentor, and the way she organized the whole process was extraordinary. Maddy's a true professional, devoted to her job and the company, with a profound understanding of what the Cruise Manager job is and what it takes for it to be performed on a truly high level. I'm thankful for the opportunity to learn from her and for all of her dedication and support. Maddy is a true Superstar.
What our students say
Nikolay Ralchev
Experienced Tour Guide
OK, here we go!
1.What motivated me to consider joining the Academy?
The first thing I need to mention as motivation is career growth. Trying to become a better version of me and that way to provide better future for my family! For the last year or two I felt kind of stuck in the job I currently do because I didn’t see any room for improvement. It has been some time now that I`ve been researching for opportunities and just like that I came across RCM Academy(thanks Mom)!
2. What were my main hopes or goals before starting?
So bringing back time now I was hoping just to improve myself in whatever way! No particular goals because the uncertainty played a big role. Which leads us to the next one
3. What challenges or doubts were on my mind at that time?
This can go on and on! Just a few though: is this really for me, will I be able to make it, what if I fail, is it really worth it, can I trust someone I just found online, will I have the time between this, work and family, etc.
4. Looking back, what made me decide to take the leap and enroll?
You did! After the meeting we had online I knew that you will add value! I wasn’t sure how and in what way but I was 100% that you will somehow!
5. After a month in the course, how do I feel about my progress and experience so far?
I am very positive that I am a better tour guide now than a month ago! I learned a lot, I pushed myself out of my comfort zone and if I had to do it again I would do it 10 out of 10 times. Yesterday evening I managed to handle a problematic dinner with a lot of people and complains mostly with things I learned in the last days! So I guess I am picking up the fruits already!
With all that being said I feel like I should finish with a BIG THANK YOU!
Thank you for being an inspiring mentor and a great person!
Thank you for all the effort you have put for all of us in the Academy!
Thank you for everything!
Slavyan Ganev
Ship security officer
Hello Maddy,
I’m actually working on Lesson 61 (Future Planning) right now, so I’m happy to pause and share my thoughts about you as a mentor, the Academy, and my goals going forward.
When I first considered joining, my main idea was to create a new stream of contacts to support me with recruiting challenges, while also preparing myself for the next big step: becoming a cruise leader. I already felt confident in my ability to make this move, and many colleagues—both tour directors and cruise directors—shared the same opinion. In fact, they were the ones encouraging HR to push me in that direction. Unfortunately, I later learned that Tauck’s policies don’t allow subcontractors to move into different positions. So, without hesitation or discouragement, I started searching for new opportunities outside the company.
One of my first challenges was simply adapting to the platform—I had never used Google Classroom before. On top of that, my busy work schedule made it hard to keep up with the group at first. During the season, there were times when I had to cover five lessons in just a half-day break from duty, which was frustrating. Thankfully, once I found my rhythm, I managed to catch up.
What kept me going was my aspiration to grow alongside people who are equally eager to learn and develop. And of course, you, Maddy. You’ve been the biggest inspiration this past month. Your passion for constant growth, even after everything you’ve already achieved in the industry, shows that you’re not just building another business—you’re here for us. You empower us, you listen, and communication with you never feels one-sided. Even this message proves that you genuinely care about our journey, and that our opinions matter.
To answer your questions more directly:
Motivation to join: I wanted to build the right connections and prepare myself for a long-term future as a cruise leader. Seeing the Academy led by someone as respected as you made the decision clear.
Goals before starting: My main hope was to find a platform where I could truly showcase my knowledge and experience, while also preparing for leadership roles and a fresh career start.
Challenges/doubts: Honestly, my biggest challenge was financial. I try to manage my investments wisely, and I had to be sure this was the right place to put my time and money. Looking back, I believe it was absolutely the right choice.
Why I enrolled: The feedback from HR was a turning point—it was the push I needed to take a leap and fully commit to this new direction.
How I feel after a month: At first, I underestimated how much I would actually learn here. I thought I was already well-prepared, but this course has humbled me in the best way. It has reignited my passion for learning and given me new motivation to keep growing.
In conclusion, the Academy has been the right choice for me—and I’d recommend it to anyone serious about their professional development in the river cruising industry. It provides not only the knowledge and tools, but also the mentorship and encouragement needed to move forward with confidence.
Branimir Petrović
Destination Manager
Hi Maddy,
Thank you for reaching out, and greetings back from Belgrade! I’m happy to share my journey with the River Cruise Leadership Academy — it’s been meaningful, eye-opening, and full of growth.
1. What motivated you to consider joining the Academy?
I already have substantial experience in the river cruise industry — I’ve spent years learning the operational side, understanding the rhythm of life onboard, and working closely with teams and guests. But what I was missing was deeper insight into leadership itself: what truly defines a cruise manager, how they think, act, and make decisions under pressure.
I wanted inside intel — not just general advice, but real, practical knowledge from someone who’s lived it. I was curious about the mindset, the preparation, and the strategic thinking behind successful leadership in this unique environment.
Joining the Academy felt like the right step to sharpen my perspective, challenge my assumptions, and learn what separates a good team member from a great leader.
2. What were your main hopes or goals before starting?
My main goal was to absorb as much knowledge as possible — not just facts, but insights, perspectives, and practical wisdom. I wanted to learn from the mentor’s experience, but also from my fellow participants.
I hoped to understand what truly defines a leader in the river cruise industry: how they think, how they act, how they prepare. I wanted to learn about the professional standards, the mindset required, and the everyday realities of leadership on board.
I also hoped to gain clarity about my own potential — to see whether I could realistically pursue this path, and what steps I’d need to take to get there.
3. What challenges or doubts were on your mind at that time?
I had several doubts. I asked myself: Do I have enough experience to be taken seriously? Will I be able to keep up with the content and expectations?
I wondered whether the Academy would truly help me shape myself in the right direction, or if I was aiming too high too soon. I questioned whether I’d receive the kind of mentorship that goes beyond theory — someone who would genuinely guide me, challenge me, and support me.
I also worried about the course structure: Will the material be clear and well-organized? Will the mentor be patient and open to questions? Will I be able to balance the pace of learning with my other commitments?
And perhaps most of all, I asked myself: Will this experience open doors? Will it help me build meaningful connections with people who can recognize my potential and give me a chance to prove myself?
4. Looking back, what made you decide to take the leap and enroll?
Ultimately, it was a mix of self-belief and careful evaluation. I knew I wanted this — not as a passing interest, but as a serious step toward my future. I trusted my instincts and felt ready to commit.
I also took time to research the mentor — their background, reputation, and the feedback from others who had worked with them. Everything I found confirmed that this was someone I could learn from, someone who genuinely invests in their students.
That gave me the confidence to move forward. I didn’t want to miss the opportunity to grow, connect, and challenge myself in a structured, supportive environment.
5. After a month in the course, how do you feel about your progress and experience so far?
I feel more confident, more informed, and more focused than ever. The Academy has given me not just knowledge, but perspective — a deeper understanding of what leadership really means in this industry.
I’ve gained practical tools, clearer direction, and a stronger sense of purpose. I now feel equipped to take initiative, to communicate with more clarity, and to lead with intention.
Most importantly, I’ve built meaningful connections — with peers who inspire me, and with a mentor I trust. Knowing that I have someone I can turn to for advice, feedback, and encouragement makes all the difference.
The Academy has exceeded my expectations. It’s not just a course — it’s a space for transformation, and I’m grateful to be part of it.
Thank you again for the opportunity to reflect and share. I hope my experience can help others who are considering this path.
Warm regards,
Branimir
Nikolina Furtula
Receptionist
Maddy, thank you for everything. For all your pateience, for giving yourself so much into this. For every explanation, support, comfortable atmosphere. I really feel like all of group is like academy family. And I need to say I miss pur meetings already. I am saying all this from heart, your dedication, hard work, enthusiasm, empathy and heart full of acceptance is something I admire, and makes me to be better and do more.
Thank you 🤍
1. What motivated you to consider joining the Academy?
• My motivation to join academy is connected with a wish to change my future. To give myself opportunity to grow in new role. Role wich will help me to step out from my comfort zone, as public speaking, new knowledge and new challenges. I wanted to improve myself and my carrier, so after almost years searching for perfect academy, online courses and similar, I was lucky to find everything and even more in one place, here in your academy.
2. What were your main hopes or goals before starting?
• My main goals were to get real perspective how is to be Cruise Manager/Director. To know in wich direction I should look, extend my knowlage. To get certain knowledge and suport how I can achieve my wish and goal. To feel ready, supported and trained to can think about asking for that new position without doubt.
3. What challenges or doubts were on your mind at that time?
• My biggest doubt was if will all this meetings and learning material will be enough to understand role of CM, if materials will be adjusted to understand and start implement. I was also thinking about way how will be presented and If I will have space as individual to grow in group with others.
4. Looking back, what made you decide to take the leap and enroll?
• First of all recommendation from person that I trust. Second was definitely after meeting with Maddy (you). Becouse when you hear someone with such a positive additive, energy, approach on one side, and huge experience on other side, you can not decide anything but to be part of it. Looked like life time opportunity and turns out I was right for following my instincts.
5. After a month in the course, how do you feel about your progress and experience so far?
As I mentioned before, I had doubts. But after program I didn't had any left. Progress is significant. This course helped me in my current job as receptionist, with approach with guests, solving problems, taking time to think differently. I lose fear to speak in front of others. Becouse working in group was so safe and comfortable environment. Listening my colleagues , his ideas, their progress as well, was really positive, I was proud of us. Becouse progress was visible with each meeting we made. I feel more confident about knowledge. About steps wich I will need to do in my new position one day. All tips, experience, stories, made was real treasure wich I collected and I keep for moments I will need. All learning metherial is metedologicaly picked exactly how should be, in perfect order. All tools, games, links. Its amazing becouse we can use them always, and they will be holly gral in our beginnings. Maybe I had doubt that month is short to get knowledge and confidence, but now, all I can say is that I am ready. And it's not just about personal knowledge, is about friendships and connections with others as well. You can make group to work and talk, but to feel accepted, respected and relaxed in group, that is magic.
Rivers of Experience, Waves of Knowledge
Your Transformation Journey
Week 1-3: Industry Foundation
Master the fundamentals of river cruising, guest psychology, and cultural intelligence
Week 4-6: Operational Excellence
Learn essential port operations, excursion management, and safety protocols
Week 7-9: Leadership Development
Develop your management style, communication skills, and team leadership abilities
Week 10-12:Professional Integration
Perfect your personal brand, master problem-solving, and prepare for your new career
Your Investment in Excellence
Limited to 15 participants
Includes:
Complete 12-week curriculum
Weekly live coaching sessions
Personal mentorship program
Industry certification
Job placement support
Lifetime community access
Interview preparation
Career development tools
Enrollment Process
Schedule your free consultation
Complete your application
Secure your spot with deposit
Begin your transformation
Bonus: First 5 enrollees receive exclusive one-on-one strategy sessions with our founder
Ready to Transform Your Career?
Subscribe to stay informed! Be sure to be the first to secure your spot!
Book a 1-to-1 appointment with Maddy
Rivers of Experience, Waves of Knowledge
Explore how I can help you achieve your goals in the river cruise industry
Learn More About Cruise Manager Academy
Browse Our Stunning Photo Gallery
Discover How to Transform Your Port
